Going Blue with Vince Camuto was another one of Fussie’s and my labor of love. More mine than his. This shoot saw a new level of monstrous evil from him unparalleled in our professional career. Needless to say, our little set started with 45 blue balloons and ended with 15.
So what is going blue? Well I’m glad you asked because it’s terribly interesting. Going blue is a very old comedy term for resorting to sexual or toilet humor when a standup comedian sees they are losing the audience. For example:
Comedian: Why did the chicken cross the road?
Audience: …(crickets chirping)
Comedian: Because that’s where the studio was where he was fluffing for a Bukkake film.
You see the intention was to keep it clean and Christian, but if the comedian didn’t ‘go blue‘ he would have lost the audience and the set would have been ruined and he would never get booked again.
What does this have to do with Vince Camuto? That’s a very good question. First, the clothes that I selected were blue. Now the going blue part… The face of the men’s collection is the impossibly sexy and very cool Tony Ward. For those of you who don’t know who Tony Ward is, he’s a bad boy, erotically speaking of course. In addition to corrupting Madonna sexually (you heard me), he has starred in and made his fair share of porn. He also posed (fully erect) for the likes of Herb Ritts, Bruce Weber and Terry Richardson. Tony is the original bad boy- in the biblical sense.
The menswear industry likes a rebel, and Tony may seem to have cleaned up now, but the truth is written all over his face. He is bad to the boner.
So we think, and this is the humble opinion of a man and his cat, that in order to add sex appeal -like real sex appeal to a huge company- they have to be smart, a little subversive, and add some much-appreciated tarnish. Welcome to Going Blue with Vince Camuto.